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Top 10 Logo Redesigns

Top 10 Logo Redesigns

Thanks for the guys over at Bulldog Graphic Design in London. Superb infographic about the top 10 Logo redesigns.

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Freelance SEO

Freelance SEO

imagesWhen sorting out a freelance SEO services, be terribly positive concerning the objectives you want to get out of it.  It’s advisable to talk with your SEO freelancer in order to understand exactly what they can offer you and your business. The ultimate goal of SEO is to improve your search engine rankings and to drive more traffic to your business’ website.

There are several classes of Freelance SEO Sheffield jobs available on-line. You should inherently choose an agency or freelance agent that will work best with your business. When it comes to content your SEO agent has to understand your business in order to ensure the content is relevant and understandable.

There are many advantages to choosing an SEO freelancer over an SEO agency. Firstly an SEO freelancer is likely to have a background in an SEO agency but by being on their own they will be able to add a personal feel to your SEO campaign. Furthermore most agencies struggle to keep up to date with deadlines due to having multiple clients and being a larger company however an SEO freelancer will be able to dedicate themselves fully to getting the results that your business needs.

Though an agency may have more resources that will benefit your campaign a freelancer will likely make up for this with the effort that they put into your campaign. The SEO field is constantly changing and needs to be observed on a regular basis, an SEO freelancer can provide this attention detail that you just will not get if you go with a larger company.

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Things That You Need To Know When Hiring An SEO Agency

You Have To Know What You Really Need

There are more than a couple of services an SEO agency can offer you. However, not just because you’re hiring them doesn’t mean they’ll simply provide you with all the services they have. You’ll be able to get the most out of them if you determine which area your company needs SEO work so that the firm you’re about to hire can put their 100% effort on that.

Do Not Tell The Agencies That You Are Looking Around And Talking To A Couple Of SEO Agencies

Now that you know what you need in an SEO agency it’s time to look around and talk to a couple of them. Though it’s natural to canvas and have two or three firms in your options, don’t tell them that because they could lose enthusiasm to do business with you. Not every SEO firm is desperate for every single client like you; there are those who have heaps of clients knocking at their doorstep. Use this time to know which agency fits your needs not drive potential ones away.

Know How They’ve Worked For Their Past Clients

Everybody will claim they’re the best at what they do, but how will you for sure? The answer is through their past work. Ask the agency if they have worked with a business like yours before, if yes then great! They would just have to show you references of the work they’ve done for a similar enterprise and if their work produced good results for that other company, then that’s a great indicator of a capable SEO agency.

Dig Deeper Into Their Background

Now that you know they have the skills and knowledge, you’d want to know the company’s personality. Just like when you’re hiring a person for a particular position, you won’t hire him based on what his resume says alone. His character can and will make a difference. The same with hiring an entire agency, knowing their background story, how they were founded, past client experiences, how they handle difficult clients, how they evolved over the years will help you decide if you really wanna work with them.

 

 

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Good Things That An SEO Company Can Do For Your Business

It Allows Company To Let SEO Tasks Be Done By Experts In SEO Field

Anyone who knows how to use a computer can do SEO right? How hard can it be? Wrong. SEO work isn’t as simple as clicking away, sharing links, or liking an article or video. Maybe a few of your staff have basic knowledge about SEO but, I tell you this, SEO agencies are far more capable of doing it since it’s a field where they specialize. An enterprise might be successful at what they do but that doesn’t mean they’re good at SEO too, so it’s better to let the professionals take over. Proper search engine optimization is a full time job that requires thorough research, attention to detail, and a large quantity of quality content and links, so it’s more logical to outsource an SEO company for this.

It Lets Any Enterprise To Focus On Non-SEO Responsibilities

By hiring an SEO consultant, your company gets to take care of offline duties that would otherwise be abstracted if you’re also busy learning the ropes of SEO work. Then as a result, you waste time learning, you waste money because it’s not cost-effective to try to do a work that isn’t your forte, and you risk being outrun by your competitors. Juggling online and offline company work is not a joke.

It Gives Businesses An Edge Over Competitors Who Do Their Own SEO

Speaking of the risk, businesses who try to cost cut by doing SEO themselves aren’t exactly being smart. Businesses have a better chance of getting ahead by outsourcing services that are out of their specialization. Letting a competent and experienced SEO agency to do this job for you, you’re not only sure about the results, but you can also be certain that you are getting the most out of your time and resources.

 

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How To Look For A Freelance SEO

How To Look For A Freelance SEO

Post submitted by leading search agency SEO Surrey.

Search engine optimisation is a must for anyone engaged in online marketing. Search engine rankings are crucial when trying to have a great online presence and attracting as many potential customers as possible. However, most companies trying to use online marketing do not have an SEO expert. They will either have to contract SEO companies or a freelance SEO. For companies which value the cost while still getting quality result on the expected timeline, freelance SEO is the best way to go. And here are some steps on how to look for a freelance SEO.

  1. Determine what you need – You don’t have to be specific with regards to the technicality in the search engine optimization approach but you must at least be specific with your goals. Some of these realistic and specific goals are to rank in the top 10 in search engine result for Google or Bing in a specific niche. This is your basis in choosing the right man for the job.
  2. Search for a jobseeker website – There are many jobseeker websites, you can simply choose the top 3 – 5 in the result. These top websites are the ones with the most freelancers and clients. It will always be worthwhile checking these top ranking sites rather than the lower ranked sites.
  3. Post an ad – Sites will often require you to create an account either as a freelancer or an employer. Choose the employer option so you can receive recommendations about the top performing freelancers. You will also have an option to post an ad and thousands of freelance SEO will apply for the job. You can then simply sort and filter these applicants.
  4. Use advance search to choose SEO as category – Aside from posting an ad, you can also use the search function in the website to scan through millions of freelancers including freelance SEO. There are also freelancers which provides content writing and web design among others.
  5. Check the experience – When you sort through the applicants, experience is always a good thing to start with. Experienced freelance SEO can handle almost any SEO related tasks while those will little experience are often amateurs who are still learning the ropes in search engine optimisation.
  6. Check the rate – Checking the rate of the freelancer is also important. You don’t want to spend a huge part of the company resources in a single marketing strategy. You can decide whether to choose freelancers which charge hourly rates or a flat rate for the job. Make sure to compare several freelancers since they are trying to lower their rates to get hired thus it is possible to hire an affordable freelancer who is experienced.
  7. Contact the freelancer – After sorting and narrowing the list to around 10 freelancers. Contact each freelancer and set an interview to know more about them and how they will approach the SEO task to achieve results.

And that is how to look for a freelance SEO.

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5 Marketing Methods That Works

5 Marketing Methods That Works

Putting up a business is one thing, but running it and marketing it to generate profit is another. Good thing marketers have develop methods through the years in order to help businessmen like you to run your business to success. Here are five marketing methods that are proven effective.Marketing1

Value Additions

As a consumer myself, I consider this as a kryptonite. This is one of the reasons why a consumer keeps on coming back in a particular product or service. You know all those guarantees, discounts for repeat customers, point cards and referral rewards are so enticing that sometimes even when you don’t need anything at the moment, you feel compelled to avail something for the sake of getting one of these. Why? Because it makes you feel like you’re getting more than you should.

Referral Network

This is almost similar to the word-of-mouth marketing strategy, difference is that it’s one brand endorsing or referring another brand. This is great because, aside from getting customer referrals through those value additions, being endorsed by another equally reputable brand makes your brand name seem more reliable.

Leaflet Distribution

Leaflet distribution, recommended supplier > http://www.essex-distributions.com/ is a cost-effective way for a business to market their brand, especially if it’s a start-up company. Even with established ones, they still use this to introduce new products or services because it’s a great way to reach consumers directly.

Internet

Of course, the World Wide Web; who isn’t online these days? Almost everyone, even a dog has social media accounts nowadays, right? This is why internet is a great medium to broadcast your brand, because in the society that Google anything they need and want to know, if they don’t find you online, you practically don’t exists. This also means lesser chance that they will purchase from you.

Networking

With all the contacts that you have and will have when you network, spreading your business name and making it popular wouldn’t be difficult. Your contacts will do that for you and then promoting and encouraging people to avail your products or services through them makes you more reputable since past clients and fellow consumers are vouching for you.

 

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SEO and Returning ROI To Businesses

SEO and Returning ROI To Businesses

Search Engine Optimisation (SEO) is now one of the most popular and useful marketing methods used by business around the world. It works buy building trust for your companies website which in effect raises its rankings in Google, Bing, Yahoo etc. The whole objective for SEO is to get more customers onto your website and looking at your business, which is called traffic. It is essentially the same as getting more customers walking in your shop every month; we all know that more customers does convert to more sales and bigger profits.

When looking at how SEO works, it focuses on building the aforementioned ‘trust’ for certain ‘keywords’. For instance if you was to type into a search engine ‘window fitter’ you would get over 3 million results, of which unless you’re on the first page you have a 98% less chance of being clicked on. However if you were to be more specific per say ‘window fitter in Cardiff’ your results are much more specified so Google would filter only the local businesses.

SEO can be a pricey investment but it turn it is also the most important.The world is advancing quicker and quicker and the power of the Internet and technology is becoming more influential and part of what we do. In fact 95% of people now use a search engine when they are searching for services. It is vitally important you are part of this, and keeping ahead of your competitors by taking advantage of the SEO benefits. Recently Hugh Thomas, a Cardiff SEO provider in the South Wales area did research to show the profits and difference that SEO makes to a business and results showed that it had made a 22% increase to the companies turnover.

In order for SEO to be 100% effective it must be accompanied by a catching and professional website. The website represents you as a company and first impressions normally decide for a customer if they are going to stay on your website or move off it in 94% of the time. A website needs to be fresh, eye catching, but more importantly, easy to use, as if a user cannot find what they are looking for they will find somewhere, where they can. SEO brings huge benefits to your company and is certainty worth investing, do your research and boost your sales now!

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Starting a Business

Starting a Business

Business is one of the things that may help you to have your needs and also to sustain your everyday life. Taking risks are really on it and also only brave heart only wins. In starting a small business, there some simple steps to consider in order you to have the success that you want in your life.

Decide For The Product or Services That You Will Offer
In choosing a product or service you must ask yourself with what product or service you are expert of? You must also know the things that are in demand in the place that you are targeting. Also ask yourself with what do you have to offer? “Is there a need for the product or service of the people in the place”, is also a question you must answer. It is also important the duration of the product or service that you will render, if the product or the service is accessible all year round or if it is seasonal only.

target customersKnow Your Market & Your Competitors
You must know the target customers for your product or service. Know if it will be suited for children and for the elders, or it is only available for elders only. Also, you must know if you will market your product or service to businesses or to consumers only, or you will market to both of them. It is also important to know the traits of your target consumers.

Make Sure You’re Ready to Have The Workloads
There are many tasks in starting a small business. You are going to set appointments; also you will have to know the ordering supplies and the book keeping also. Marketing is also part of the business. You may also checking and answering concerns in emails and answering phone calls. You also have to make negotiation to other business to be their supplier and a partner with this industry.

Make List For The Things Needed For Your Business
You will have some space for your products, and also for the accommodation of your customers. You also need some things for the inventory and filing of your business. You must make a list for all you need to make your business workout.

business legalitiesUnderstand Legality For Business
Take time to know the legalities that you have to comply to have your own business. It is very important in order or you to have a good business. There might be business permit and legality of your products and services as well.

Know Your Business Insurance Needs
Insuring your business is also important for you to be rest assured. You have to know the business insurance cost estimates and canvass for the most affordable and reliable insurance.

Determine Your Startup Expense
Calculate all the expense for starting up your business. Do you have hire people, rent place and other things that may give you expense for your business? The closer the opening day of your business, the more accurate your expenses will be.

Have Your Family Support You
Family always plays an important role in opening a business because they have the power to give you what you need for your business.